one2edit®

Henkel's marketing collateral (brochures, catalogs, posters, etc.) is translated into more than 24 different languages. Their workflows required project managers to first generate PDF and text files for distribution to their various agencies around the world, then collect the edited versions from those agencies to send back to the document designers so that the translations could be copied and pasted back into InDesign documents. The process was becoming unacceptably difficult and costly.

Henkel's marcom department identified a number of problems that they needed to solve:

• number of correction runs per country were too high
• management of the language adaptations was inefficient
• heavy workload for project managers to manage several projects at the same time
• translation and approval process too long

The process had become so costly that in 2007 Henkel’s adhesives division was tasked with looking for a web to print translation management workflow solution that could meet the following requirements:

• reduce costs
• improve the current workflow
• manage several projects at the same time
• shorten the cycle time in catalogue production
• guarantee consistent brand communication within the countries
• add transparency to the creation and translation process

Requirements also came from Henkel’s field marketing teams. The solution needed to be:

• easy to work with
• user-friendly to be accepted locally
• training possible via phone
• enable integrated workflow with local, third-party translation agencies
• provide project access possible to all relevant people, e.g. sales staff, technical staff, etc.

Henkel’s central marketing team had these requirements for any solution to be adopted:

• needs to handle complex InDesign page elements such as tables
• no template creation or programming necessary
• no change in the work process for the agencies or creative limitations on document designers
• no loss of InDesign functionality; text composition, transparency effects, etc. must be preserved
• WYSIWYG editing in a web browser
• parallel workflow possible, e.g. layouts can be modified while translation work is in progress

After an extensive search and evaluation process, Henkel chose one2edit® for their web to print (web2print), translation management workflow solution. The results were impressive:

• Dramatic simplification of translation management workflow
• 50% reduction in cost of producing localized versions of marketing collateral
• ROI within a single year
• dramatically reduced production cycles

Practical experience report from Marta Zak, Henkel AG & Co. KGaA, during the 4th forum "Web to Print" (video in german):


Download the presentation as PDF (english)
Henkel Case Study, December 2010
www.henkel.de

After an extensive evaluation process, Brand Implementation Group decided to use one2edit as the web to print technology in Brand Management Portal for The Linde Group. One2edit was also the choise as the component of the AdIntegrator, a tool for the global ad campaign rollout for Deutsche Post DHL. Reasons for this decision were the ease use of one2edit, the ability to handle complex layout and design rules and the rich developer APIs, which enable a quick, robust and seamless integration.

Brand Implementation Group is a specialized management consultancy for the implementation of complex brand identities. They guarantee a globally uniform brand identity for corporations through consolidated, standardized and automated processes in branding, communications and marketing and empower to manage and control their brand identity efficiently and sustainably.

Watch the presentation of two cases for brand implementation: Brand Management Portal at The Linde Group and the AdIntegrator at Deutsche Post DHL.

For more specific information click here:
Download presentation (PDF)